Skip to main content

Behind Gloria

Named for the Glorias who came before.

Named for the Glorias who came before her — Steinem, Allred, Feldt — and the Wonder Women who inspired her logo, Gloria is the spirit of ordinary people doing extraordinary things for each other. No cape required.

Gloria Steinem
Gloria Steinem

The legendary journalist and feminist icon who taught us that the personal is political—and proved that when women own their stories, they change the world.

Gloria Allred
Gloria Allred

The pioneering civil rights attorney who famously defended “Jane Roe,” commands the courtroom for survivors, and never once apologizes for taking up space.

Gloria Feldt
Gloria Feldt

The former President of Planned Parenthood and activist who led the organization for a decade, anchoring the truth that reproductive freedom isn’t a favor—it’s our foundation.

Wonder Woman
Wonder Woman

The comic book superhero and feminist icon who shattered the “sidekick” mold to prove that women are, and always have been, the heroes of the narrative. (Wink, wink, she’s in our logo.)

Our Mission.

When crisis hits, helpers appear. Neighbors open their doors, offer rides, give spare time. Those everyday helpers are some of the most powerful resources we have. Indigo Bird turns that instinct into infrastructure, building the tools that connect people in crisis with community members ready to offer space, time, and care.

Our mission is to turn everyday helpers into bona fide sidekicks, building the tools that transform existing resources into scalable support, so access to care isn’t determined by money, location, or connections. Our flagship project, Gloria, puts this into action, connecting people traveling for abortion care with last-minute vacancies in donated short-term rentals.